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New traffic manager to coordinate and manage flow of media for growing client base

PHOENIX, October 16, 2014 – Catalyst Media Design (CMD), the Southwest’s top-ranked media agency, has added to its exceptional talent pool by hiring Edie Klein as traffic manager.

Klein’s deep experience in both marketing and media over the past 15 years has given her a unique perspective on the role of traffic manager. She has used that knowledge to tactically evolve the functions and responsibilities of the role to meet the growing demands on traffic managers.

“Edie is one of those rare finds in our industry because she has learned how to successfully manage the shifts in the role of the traffic manager that have been driven by the proliferation of digital and other nontraditional media over the past decade,” said Liz Scott (@LizPerkinsScott), co-founder and head of business development. “We’re fortunate to have someone like her to really keep things on track and flowing smoothly for the agency.”

Klein will be responsible for managing the flow, coordination and scheduling of media advertising for many of CMD’s (@CatalystNow) biggest clients. Such as Senior Lifestyle Corporation, which has more than 150 senior living communities across the U.S.

About Catalyst Media Design

Catalyst Media Design is an independent, full-service media agency dedicated to strategic media research, planning and buying.  The company offers a full spectrum of media services, including Television, Radio, Print, Outdoor, Digital, Multi-Cultural, Promotions, Direct Mail, and Non-Traditional Media.  Clients include Senior Lifestyle Corporation, Shea Homes Active Lifestyle & Trilogy Communities, Macerich, KTVK 3TV, KPHO, CBS5, Wet ‘n’ Wild Las Vegas, LEGOLAND Discovery Center AZ, Barnet Dulaney Perkins Eye Center, Valley of the Sun United Way, and others. The company was founded in 2009 by Renée du Plessis, Diana Trujillo, and Liz Scott. Learn more at, follow @CatalystNow on Twitter and like CatalystMediaDesign on Facebook.